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Foul language is an easy way to get a review removed for a T.O.S. violation. If they are calling people names or using profanity, these can be reported and removed.

Yelp: Beston FM45 Womens Side Zipper Platform Stacked Block Heel Ankle Booties Olive d8X5oSB

Google Maps / Google My Business: User Contributed Content Policy Help Center

Facebook: Community Standards

Yellow Pages: Mizuno Womens Wave Rider 20 Running Shoe Blue Atoll/Silver uThcTax

Trip Advisor: Help Center

Dex: Review Guidelines

CitiSearch: Help Center

If you cannot have a review removed by the reviewer or for T.O.S., then replying may be your only other option.

1. If the reviewer sounds like a whiner, completely unreasonable or says something that makes them seem stupid, don’t reply. People will get it and ignore their review.

Note: this is where the “ helpful ” and “ not helpful ” buttons on most review sites come in. Click on “not helpful” and you can encourage others people you know to do the same. When you ask other people to do this, make sure they don’t all do it once! T he review site will detect this and ignore them.

2. If you have proof that the review is false, post it in a way that seems factual and not emotional.

Do this:

“Our supplier of ice cream is Tillamook Creamery and you can visit their website to see the ingredients are all natural.”

Not that:

“You obviously don’t know your ass from ice cream because we use nothing but the best, you troll!!!1!!”

3. If the person never stepped foot in your store, say that.

“Debbie D. is neither a current or past customer of our store. This is a fabrication.”

As I said earlier, legal action is unlikely to help in most cases. If you have proof that someone or a group of people at a competing business are conspiring to ruin your business, you may be able to use legal action to stop them.

The first step would be to get legal advice from an attorney. Make sure they are very familiar with the Internet and technology. A misrepresentation of the technology can just end up making you and your business look worse.

The first step usually is to send a cease and desist letter (also known as an “infringement letter” or “demand letter”) telling them that they need to stop and remove all negative reviews from the listed accounts or face future legal action.